Any successful online marketing venture (in a way Search engine optimization) starts with effective and comprehensive keyword research. Whether you want to do on-page or off-page optimization, you need to know the keywords that you are targeting in order to emerge successful in your marketing campaign. Here is a quick introduction to effective keyword research.
Use ‘buying/selling’ keywords – if you are in the internet selling products and/ or services, it is advisable to channel your efforts towards ‘selling/ buying’ keywords. These are keywords that incorporate persuasive words such as ‘offer’, ‘best’, ‘cheap’, ‘affordable’ etc. This however shouldn’t mean you do not focus on other keywords.
It is also a good idea to use information keywords as people always get online to search for useful information before they make a decision of buying whatever is on offer. Nonetheless, knowing the difference and choosing your keywords in view of that will help you channel your efforts more effectively.
Use longtail keywords – these are keywords that have more than two words. Although there are fewer searches conducted on longtail keywords, it is still a good idea to target them when doing an SEO campaign as the search engine bots can always pick a word or two from the long tail.
These keywords are however used by marketers who are already ahead in the sales process. It means that the internet user has already done a general search but hasn’t found yet what they want. Now, because they know exactly what they want and after making their search a bit more specific, they are sure of getting customized results.
It is to be mentioned that using longtail keywords guarantees easy ranking because they normally have less competition. What this means for you as an internet marketer is that you can generate a substantial number of quality leads by simply focusing your keyword research on longtail keywords, rather than competing for the top position for commonly used less-specific keywords.
So what makes up a good keyword?
Before you use any keyword, it is a good idea to find out how easy, or difficult thereof, it is to get rankings for it. For starters, free tools, such as the Google AdWords Tool will do the trick for you. The tool will tell you the number of searches made on the keyword in question. Armed with this information, you should try and establish how competitive these keywords that you are targeting are.
Keyword research is paramount to the success of any Search Engine Optimization campaign. However, it is to be mentioned that it can be a tough area to venture into, especially for first-time internet marketers and webmasters. In such a situation, you might want to hire an SEO expert to help ensure you get started on the right track. You may now want to read more about keyword positioning.